As the Eurovision Song Contest gets underway in Tel Aviv, signs sponsored by Israeli burger chain “Burger Ranch” have been popping up.

“Good luck to all Eurovision participants!” the sign reads in English.

Adding – in Hebrew – “Just kidding. Good luck only to Kobi!”

Pretty clever way to welcome Eurovision tourists, while “secretly” wishing the best to Israeli Eurovision representative Kobi Marimi.

V’ha’meyvin yavin…

Good luck, Kobi Marimi! We’ll all rooting for you!